Kids' New Balance 550 Collection

A Nod to the Past

There’s no doubt that the 1980s left their mark on fashion. That’s clear even in the modern world, where kicks like the kids’ New Balance 550 continue to earn serious cred. There’s a touch of the era’s pronounced silhouette married to the modernity of a more streamlined look. The result is a shoe that’s firmly rooted in the future — without losing too much of what brought it to fame in the first place. It’s the kind of updated take on a classic that would be just as popular back then as it is today. Leave it to New Balance to make it happen so flawlessly.

Fashion, Meet Function

Dependable sneakers? That’s a job for New Balance shoes. Perfect for budding b-ballers, established basketball players, trying out for the team, or casual play in the driveway, they check all the boxes. They’re fashionable thanks to their myriad colorways, from bright pinks and reds to neutrals like grey and white. Colorblocked styles offer a little bit of everything. With styles for toddlers, preschoolers, and grade school kids, these shoes for boys and girls make the grade at every age. 

Always a Classic

Like the New Balance 990 is a runner’s favorite, the 550 enjoys similar popularity on (and off) the basketball court. It’s just that kind of shoe. New Balance 574 shoes are equally renowned thanks to their retro flair. The beauty of the 550 is that it’s an instant wardrobe winner, perfect for pairing with virtually everything in your kid’s closet. Whether they’re stepping out in jeans or joggers, they’ve got a pulled-together look made thanks to these shoes.